The Psychology Behind the Stage
7 Simple Rule for Staging a Home
- Keep décor neutral: Neutral does not mean boring, but it does mean staying away from shocking colours, and even avoiding all-white and all-beige walls. “I’ve staged some fantastic rooms with deep purple or black walls – it’s all about knowing how to make it work.”
- Remove clutter: Clutter makes people feel uncomfortable. “Think of it as getting a head start on your packing.”
- Remove personal items: All personal pictures, family plaques, framed certificates, etc., should be packed. “I also suggest packing up anything smaller than a cantaloupe. We want the buyer to envision themselves living there right away, and a house full of someone else’s pictures doesn’t do that.”
- Never put an empty home on the market: “One of the challenges of trying to sell a vacant home is that buyers can often have a hard time visualizing themselves living there.” When rooms are unfurnished they actually feel smaller than they are; so a buyer might be unsure how to position furniture or if their current furniture will fit. Buyers also notice more flaws when a home is vacant and might incorrectly assume a home needs a lot of work when it really needs minimal cosmetic updating. Finally, a vacant property can give buyers the impression a seller is desperate, which could result in lower offers.
- Don’t remodel before you sell: You may think you have great taste in kitchens, but the new owner may not agree. It’s better to spend the money doing cosmetic fixes than worrying about getting the full return on the investment of an extensive remodel.
- When staging an occupied home we are always careful to remove religious and political items.
- Stay timeless: It’s good to be “on trend” with pops of color in, say, pillows and curtains, but avoid anything that’s too trendy. A stager can help draw the line.
- All Entries (17)
- February 2019 (1)
- January 2019 (1)
- December 2018 (1)
- October 2018 (1)
- September 2018 (1)
- August 2018 (1)
- July 2018 (1)
- April 2018 (1)
- March 2018 (1)
- February 2018 (1)
- January 2018 (1)
- December 2017 (1)
- November 2017 (2)
- October 2017 (2)
- September 2017 (1)